METHODOLOGY OF MARKETING RESEARCH FOR BIOGAS MARKET DEVELOPMENT IN EU COUNTRIES AND UKRAINE

Abstract

The energy supply of the population and the global ecological crisis are forcing countries worldwide to introduce and apply new alternative means of energy production. Given the almost inexhaustible raw materials, biogas extraction and processing methods are attracting more and more attention from states. Favourable changes in legislation further stimulate investors to invest in the construction of biogas plants. The primary method of solving the problem is the introduction of effective waste processing measures to obtain a positive economic and environmental effect from biogas production [1]. Biogas production has long been no longer an exotic business activity since it is a solution to the environmental issue of marketing organic waste from animal husbandry on an industrial scale and preventing methane formation in natural conditions with its negative impact on the Earth's atmosphere. Renewable energy development is considered one of the crucial criteria for energy security worldwide. The main reason for the need to increase the use of renewable energy sources is the uncontrolled growth of household and industrial waste, which leads to environmental pollution and requires high costs for disposal or disposal. Modern waste management methods can effectively protect the environment [2]. In this study, we were guided by the need to study the European experience in shaping waste management policies, biogas, and biomethane production in the context of adequate environmental protection and the transition to sustainable energy. The EU's production and use of biogas and biomethane must meet sustainability criteria proclaimed by the Directive (RED II) on renewable energy sources in 2018. That is why the experience of European countries in biogas production has become a positive example for implementation in the development of bioenergy in Ukraine [3]. The purpose of the scientific research is to study the methodology for researching the development of sustainable technologies in the context of the ideology that underlies the development of the biogas industry in the EU countries and Ukraine.