RESEARCH ON THE TRANSFORMATION PROCESS OF ENTERPRISE MANAGEMENT IN THE CONDITIONS OF DIGITAL ECONOMY

Abstract

In the era of rapid digital transformation and the burgeoning digital economy, traditional enterprises are faced with the urgent need to adapt and transform their management strategies and operational models. The profound impact of digital technologies, such as digital currency, digital finance, and the platform economy, is reshaping global economic landscapes. China’s substantial growth in the digital economy underscores the critical role of digital technology in driving economic development. Enterprises must navigate this evolving environment by rethinking their property rights, objectives, strategies, production methods, research and development practices, organizational structures, supply chain logistics, business models, and marketing approaches. Embracing these transformations is not merely an option but a necessary step for enterprises to remain competitive and thrive in the digital age