HOTEL AND RESTAURANT BUSINESS OF UKRAINE DURING THE WAR: PROSPECTS OF SURVIVAL

Abstract

During the last eight months, Ukraine faced an unprecedented threat  a full-scale military invasion of its territory. This resulted not only in huge human losses, but also significant losses in economic sectors, in particular the hotel and restaurant sector. However, despite all the economic challenges that Ukraine has faced during this time, domestic business continues to amaze with its resilience. The hotel and restaurant sector is no exception. Despite economic and often direct physical threats, market participants bravely overcome all challenges and demonstrate extraordinary unity and mutual support.